FUZE presents Miva Merchant in the Mainstream

Session 1 Redesign Doesn᾿t Begin with Design

45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze @fuze

In this session we overview the anatomy of a large scale eCommerce project. Considering redesigning your website? Worried about what it could cost? Worried about losing your search ranking after redesign? Concerned about downtime and lost sales during migration? Worried customers won’t like your new site? Not sure what things should look like? Tackling a redesign project does not begin with the design phase. With careful and considerate planning, relaunching your web business is not as risky or expensive as you think.

• → strategic plan
• → managing remote teams and diverse stakeholders
• → budgeting
• → architecture
• → design
• → development
• → integration
• → case study review

Session 2 When Out of the Box Isn’t Enough

Extending beyond Miva & the Power of SaaS components (that work well together)
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze

In this session we will look beyond what miva and stock module customization can do for your store. These days consumers are exposed to performance standards, features and functions on mainstream internet retailer websites (rei.com, target.com, sears.com, etc) and they have the same expectations when they get to your store. Part of running an expanding business, means at some point you need to add automation to the process, or custom solutions to meet your needs. While developing these solutions could cost millions, there are tools available to smaller merchants now that bring the powerful features of mainstream sites to small businesses like yours. This panel of experts will explain their vision for SaaS and integrating with Miva. On this panel you will find a collection of the top Miva developers and hosting companies together in one place.

Panel:

• → Bryan Landaburu (moderator/segment speaker) @fuze
• → Fuze - cms & architecture, reviews
• → Scott Zielinski - B7 - SearchSpring @b7i
• → Susan Petracco - NetBlazon - FeedExact, AccurateTax, MAP@spetracco
• → Mike Heberle - PowerReviews - importance of customer feedback
• → Barney Stone - StoneEdge (tbd) - dealing with bulk orders, integration, etc.@barneystone

Session 3 Modern Markering, Demystified.

From process to plan, and the pitfalls of uninformed decisions.
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze @fuze

Are you a lucky person? Do you have the one idea to save the world? If so, you may not need marketing. For the rest of the many merchants out there, Marketing is a critical element to business success. Most merchants launched their site with great intent, but few actually have a marketing plan to attract and retain customers. Even if you experienced some success out of the gate, without a consistent marketing effort, bringing new and repeat customers to your store will always have limited success. In this session we will boil down multi-channel marketing to its simplest core. There are countless trends and fads out there. More than buzz words, here we will explore traditional and new media concepts that combine both on and offline tactics, goal setting and ROI tracking. A conceptual framework will be discussed and a number of new tools will be reviewed in the form of 25 tools you simply must take a look at.

• → Find 'em
• → Get 'em there
• → Make 'em comfortable
• → Sell 'em something
• → Get it to 'em fast
• → Bring 'em back
• → Get 'em to tell their friends
• → Repeat

Email, PPC, microsites, blogs, landing pages, reputation management, reviews, tried & true methods and 25 tools worth a look (or reintroduction)